There are many things you can do to improve your website’s organic search ranking under the rubric of search engine optimization. Content creation (blogging), link building, local SEO, technical audits, and more fall under this umbrella.
Think of local SEO as a subset of the broader field of search engine optimization. Its goal is the same: to rank highly in local search results for what your business offers. When you want to rank in Google’s Map Pack for relevant keywords, however, it is very specific.
Local SEO & COVID-19
During the pandemic of COVID-19, local SEO (search engine optimization) has become more important than ever. During the pandemic, it’s more important than ever to have a presence in local search engine results so that potential customers can find you.
To ensure that you’re not overlooked, you should aim to be at the top of the search results.
As the most popular search engine in the world, Google is acutely aware of the critical role it plays in assisting small businesses in their growth. Consequently, a number of features were introduced to assist businesses in keeping their data up-to-date. Google My Business Help provided this list.
Your new operating hours, such as if you decide to close early.
Additional business hours, such as delivery, takeout, and a drive-thru, should be included in the menu.
A class, appointment, or estimate can all be displayed by selecting the appropriate attribute.
Disruption of certain business functions.
You’re going above and beyond the call of duty for the greater good.
In the event that your business is “temporarily closed,”
Tips for Building a Local SEO Strategy
Hopefully, you now have a better idea of what local SEO is all about and how to go about implementing one for your business.
Tip 1: Claim Your Google My Business & Bing Places for Business Listings
If you haven’t yet claimed your Google My Business listings, that’s where you should begin.
In order to show up in the Google Map Pack, you must first claim and verify your Google My Business account. Doing so is straightforward.
The next step is to claim your Bing Places for Business listing once you’ve claimed your Google My Business listing first. You might be asking yourself, “Why Bing?” Many voice searches rely on the Bing network, so Bing’s importance cannot be overstated. In addition, you can sync your Google and Bing profiles, making it easier to manage both in the long run.
Tip 2: Plan to Keep your Information Updated
Consider Google My Business as a brand-new social media platform to keep track of. Unlike Facebook or Instagram, you can post content to it to show that you’re active. In general, Google prefers websites that post frequently. Make sure to update your working hours as well. Even if your business hours are “set it and forget it,” you should still make sure your holiday hours are up to date.
Tip 3: Ensure your Name, Address, and Phone Number are Consistent
Your “NAP” (name, address, and phone number) will be mentioned by any SEO expert when discussing local SEO. Name, address, and phone number are referred to as NAP.
This information should be consistent across all of your online directories, including Google My Business, your website, and your Bing Places for Business listing.
Tip 4: Ask for Reviews!
The reviews, the reviews, the reviews. You can’t afford to ignore the critical role reviews play in your local SEO campaign. Getting positive feedback on your products and services helps to establish your reputation as a reliable supplier.
Even if you get a few bad reviews, don’t let them get you down. The most important thing you can do is respond to the customer’s concerns and provide some contact information in the event that he/she wishes to contact you with additional complaints.
Hire a Poshwebagency for your Local SEO Company
Internet marketing company Poshwebagency is. As experts in local SEO, we are well-suited to assist you with your local SEO efforts.
We provide SEO packages as well as the following additional marketing services:
design of a website
AdWords (PPC) Retargeting by Google
Managing one’s reputation.
SEO for social media
utilizing the power of electronic mail