Table of Contents
- What Is Keyword Analysis?
- Why Is Keyword Analysis Important ?
- How to Analyze Keywords For SEO
- Step #1: Determine Keyword Difficulty
- Step #2: Estimate Profitability
- Step #3: Look at Search Volume
- Step #4: Note the Trend
- A Final Word on Keyword Analysis
- Analyze Keywords using Semrush
What Is Keyword Analysis?
Keyword Analysis is the method of analyzing and evaluating the search terms to identify the best-fit keywords for an SEO campaign.
The most common factors used to aid in the Keyword Analysis include the volume of searches per month, the level of SERP competition and the potential for conversion.
In another way, a keyword analysis can help you select the most relevant keywords to use in the currently running SEO campaigns. In particular, keywords that align with your current objectives.
For instance, let’s suppose that you own an online website which offers organic tea. The primary objective of SEO is to get people to your brand new blog.
Your list of possible keywords could include:
- Green tea’s benefits
- Thai tea recipe
- Does chai tea contain caffeine?
- Pine needle tea
The analysis of these keywords will aid in determining the terms you should first target.
In this instance, “does chai tea have caffeine” could be the best choice since it has plenty of monthly searches and isn’t extremely popular.
Why Is Keyword Analysis Important ?
Finding an abundance of possible keywords is straightforward.
Tools such as Semrush Keyword Magic Tool Semrush Keyword Magic Tool can create thousands of keyword suggestions in a matter of minutes literally:
How do you determine which keywords are listed best for your business and personally?
This is where keyword analysis comes into play.
It’s a method that helps you identify keywords suitable for your SEO’s specific goals.
As you’re aware, picking the appropriate keywords can greatly impact the SEO results. A thorough analysis of your keywords will help you select keywords that are:
- You stand a decent chance of being ranked for
- Can bring targeted traffic to your site.
- Do a good amount of searches per month
- This will lead to a positive Return on Investment
How to Analyze Keywords For SEO
It’s time to look into the strategies you can take to identify optimal SEO keywords that will benefit your company.
Step #1: Determine Keyword Difficulty
The initial step should be to examine the difficulty of keywords for the keywords you’re studying.
Why should we look at the difficulty of keywords first?
Selecting SEO keywords is essential to ensure that you get a position for a particular term.
It does not matter if the term has a huge search volume or is composed of 100 per cent buyers. If the keyword is too popular for you to stand an opportunity to rank for, it’s not worth pursuing.
Most Keyword research tools will provide you with an estimate of the level of competition keywords are to be ranked for (largely dependent on the competition on Google’s first search page). Google).
In Semrush, the keyword difficulty is represented with “KD%.”
KD% is measured on 1100 as a scale. The higher the number, the harder it will be to rank at the top of Google.
For instance, take one look at the term “keyword research presentation:”
This keyword has a KD% of just 17 per cent:
This means that this phrase should be fairly easy to rank.
However, “keyword research” has a KD% of 100 per cent:
A KD% of that indicates it is too popular for most websites.
Even if your website is a little established, it will still require many resources and time to get on the first page.
Note KD% is only an estimate of how popular keywords are. Some keywords may be easier to get ranked on than KD% indicate.
The issue is: what is the highest “KD%” you should be trying to achieve?
It is largely dependent on the overall authority of your site. If, for instance, your website is an older established one with a lot of backlinks, you could target keywords with significant competition.
However, if your website is relatively new and has a few backlinks, it’s best to concentrate 100% on terms with low competition initially.
You can quickly assess your site’s authority on SEO using Semrush.
Plug your domain’s URL into the tool and receive the “Authority Score.”
The more impressive the Authority score, the greater your likelihood of being ranked for an extremely competitive search term.
Furthermore, KD% is only one analysis element that you should consider. Also, you should not select keywords based solely on their level of competition by themselves.
This is because there are many additional factors that you need to be considered when looking at SEO keywords. Let’s discuss one immediately.
Step #2: Estimate Profitability
It’s time to determine what percentage of people searching for these keywords are likely to be converted later on.
The exact amount of ROI you can anticipate from a search engine ranking is difficult to determine. But, you can determine whether the keyword will likely attract customers and leads.
Let’s say, for instance, you manage an agency that creates mobile applications.
A phrase such as “app development” is the type of keyword your ideal client is looking for.
If you’re uncertain regarding the potential of an adword, it may be beneficial to analyze the price per impression (CPC).
CPC shows how much Google advertisers pay to buy that particular term.
The more expensive the CPC is, the greater the likelihood visitors will be converted. Ultimately, they would not be bidding on these keywords if they weren’t converting!
A note of caution It’s not necessary to focus on only “buy now” terms. It’s also useful to design blog content around keywords that people are searching for.
For example, take a keyword like “app development process.”
A person who is looking online for an “app development process” isn’t seeking a new employee right now. However, that person is the target market of an agency that creates mobile apps for customers.
This is why it could be a good idea to engage with this buyer today. This way, when they’re looking to purchase your business, you will be at the top of their list.
These keywords for information may not have an extremely high CPC. The people who search for them might not be converted instantly. However, they’re worth incorporating into the general SEO strategy.
Step #3: Look at Search Volume
The monthly search volume is another crucial factor when analyzing a list of keywords.
The monthly volume of searches is a measure easily found in various applications (including Semrush).
Naturally, the keywords with higher monthly volume are (usually) ideal because more searches mean more potential traffic to your site when you are ranked for that search term.
In reality, people be too focused on monthly search volumes.
The problem with focusing too heavily on the search volume is that popular terms could generate lots of traffic. But it’s not always necessarily buyers.
Take an example of a keyword such as:
The keyword is searched by 2,900 people every month. It’s highly unlikely that one of those users will be a customer in the future.
However, look up this keyword:
The term isn’t a huge hit, with only 70 searches per month. However, most people searching for the phrase may be in “buy now” mode.
Additionally, the monthly volume of searches is merely an estimation. With the help of an update recently, Semrush’s estimates of search volume are among the most accurate of all.
They’re just estimates. That’s why you don’t have to fret about comparing a phrase with 800 search results per month to. one with 900 search results per month.
In short, the volume of searches is a must in your analysis of keywords. But it’s not as crucial as the difficulty of a keyword or commercial purpose.
Step #4: Note the Trend
It is also possible to make sense to look at how searches related to a particular term have changed in the past.
What is the significance of this?
Search engine optimization for the most popular keywords requires enormous work, including writing, outlining or publishing the on-page SEO and link building and much more.
This is why it’s crucial to understand what keywords are evolving.
If you don’t, you can struggle to rank well for a particular keyword. But only to see search results for the term decrease.
For instance, look up this search term:
Do you see how search results are decreasing steadily in the past? This is important information before attempting to rank for that keyword.
It’s the same for reverse that ranking for a keyword that is trending upwards indicates that you’ll get more visitors over time.
This is an illustration:
It’s usually not sensible to pick keywords solely on whether they’re being talked about or not. However, it’s something to think about.
A Final Word on Keyword Analysis
To sum up, the four main factors which are used to evaluate the effectiveness of keywords are:
- Keyword difficulty
- Search volume
- Current status
No formula considers these four elements and informs you that “this is the perfect keyword to target.”
It’s because there’s always an equilibrium between these four elements. It’s up to the human brain to decide the most crucial factors for you.
For instance, if your website is fairly new, you may like to make the keyword difficulty a significant factor. If your website is established, well-known, and has lots of authority, you don’t need to worry about the difficulty of a keyword. This means you can focus on maximizing your profits.
In short, keyword analysis is crucial. It’s certainly more of an art form than actual science. The process shouldn’t require so long that it prevents the writer from creating and publishing your content.
Analyze Keywords using Semrush
Researching keywords is crucial to making sure that your SEO campaigns are successful.
But you’re not able to do the keyword research by yourself.
This is the area where Semrush can assist. Semrush is home to the largest database of keywords around the globe. Along with various excellent features to simplify the process of analyzing keywords. So you’ll be certain that the content you write will eventually be ranked.